On this page we will provide summary notes of the Foundation Committee meetings
Committee Meeting
Held 8-15-09
The August 15, 2009 meeting will be considered the Foundation's
First Annual Convention.
Debbie met with Erica Upshaw, who started a Foundation with her mother after losing her
brother Joe Upshaw to alcohol and drug poisoning. Visit http://www.keepfriendshipalive.com/ The purpose
of the meeting was to explore joining forces and including other educational foundations to create a national foundation.
All so far think this is the way to go, to work together, to pool resources.
The Foundation retained Ashley Richardson,
a professional advocate, to approach corporate sponsors about alcohol poisoning education. Ashley has been retained
for an initial one year project.
Non-Profit status paperwork has been submitted to the CPA firm that is filing
for the Foundation's tax exempt status.
Ed White at Everyday Fitness and Training has offered his gym for meetings
and presentations.
The need for a "Marketing Package" was discussed that could be mailed to school districts
to solicit interest in having Debbie attend school functions. Steve offered to work up a draft.
The Shasta
County Social Host Ordinance was discussed.
The Foundation will staff a booth on September 7 at the Labor Day picnic
at Anderson River Park.
A possible Art Contest to depict alcohol poisoning was discussed with the thought of presenting
it through local schools with a scholarship. Perhaps it goes nationwide.
A walkathon for
December 20th was discussed.
A "student" golf tournament, perhaps of local high school
teams, was discussed
The current effort at college campuses and state legislatures to "decriminalize"
calling for help was discussed. Finding a legislator to sponsor a bill is on our future task list.
A street
team to be present during the next Comic Con (comic convention) was discussed. The team could hand out wrist bands,
etc.
The need to approach Sober Grad early this school year was discussed. It would be great to be able to
place a wrist band in each students package.
The next TV Commercial production was viewed and discussed.
ICE (In Case of Emergency) cell phone programming was discussed.
Promotional materials were discussed.
The most popular items seem to be hooded sweatshirts, wrist bands and lanyards. Steve will price lanyards and coordinate
an order for the 2009 school year. Chris will work on special orders that have been coming in.
Audrey will
follow up on the Shasta Youth Leadership Camp and the NEED Camp.
Their was a discussion on approaching the local
faith community, particular in order to see if our message can be incorporated into their youth camps.
There was
a discussion on copyright and trademark issues pertaining to the Foundation logo and slogans. Steve will follow up on
this.
Committee Meeting 4-25-09
Meeting held 4-25-09 at 1860 Park Marina Drive, Redding, CA.
Meeting
was called to order at 10:am by Chris Darker.
Chris Darker and Christine Perry presented radio
and TV ads for an upcoming end of school sober grad effort.
Chris Darker reported on current
shirt, sweat shirt, bag, banner and wrist band orders. As soon as items are in stock we will place them on the web site for
purchase.
Debbie Allen reported on recent and upcoming appearances.
Anita
Joseph reported on the Shasta County Social Host Ordinance effort. Soon will be the time to present the proposed ordinance
to the City Councils and Board of Supervisors.Vol;unteers would be appreciated. Anita can be reached at ajoseph@co.shasta.ca.us.
An additional motto, "RETHINKING DRINKING" was discussed. All present endorsed
the motto as effective.
Meeting was closed on schedule at 11:45 am.
Committee Meeting 1-17-09
Meeting held 1-17-09 at 1860 Park
Marina Drive
Meeting was called to order at 10:00 am by Debbie Allen and Chris Darker
A few minutes were spent introducing ourselves, going around the room, and signing in, providing email and
phone contact information.
Debbie gave an overview of the goals of the foundation and discussed the presentation
she made to the Foothill High School Links Crew and the requests she has pending for appearances at the KQMS talk show, schools
and youth groups.
Upcoming fundraisers were discussed, primarily the Crab Feed on February 13 at Big League
Dreams.
There was open discussion on how to get the message out to the target audience of young people
as a priority, parents, too. Consensus was that there would need to be a different message to the young people than
the message to parents. Different audience, different message and means of conveying the message. Bifurcate the
message.
Parents: education, lock up alcohol, no "safe" houses to drink or "cool" parents.
Youths: Peer-to-peer message, pledge idea to call for help, media, video, short messages, needs to be
by youth or with youth, interviews regarding the effect Shelby's death has on her friends.
Web site ideas
were discussed.
Committee volunteers were solicited and assignments will be made.
Consensus was to invite
an Emergency Room doctor to educate the committee members regarding.
Consensus was that limiting meetings to 2
hours on a Saturday morning would continue. Next meeting was set for February 7th.
Meeting was closed at
12 noon, on schedule.
Committee Meeting 2-7-09
Meeting held 2-7-09 at 1860 Park Marina Drive
Sign
In List Included: Christine Perry, Teddy Jo Watson, Audrey Kramm, Barbara Berry, Chris Darker, Troy Hawkins, Mary Ann Drysdale,
Steve Allen, Dana Brooks, Kerrie Hoppes, Ken Murray, Anita Joseph, Debbie Allen, Greg Rathbun, Penny Latham, Cheryl Frank,
Don Frank, Michael Hanson, Sharyi Hanson, Kyle Hanson, Steve Zlotowski, MD, Greg Pickering. Others were in attendance but
missed the sign in sheet.
The meeting was called to order at 10:00 am by co-chairpersons Debbie Allen and Chris Darker.
Financial
Report by Steve Allen to wit $16,500 has been received and no funds expended.
Debbie reported on her appearances since
the last meeting on 1-17-09 including MADD and the Chemical People, Free Fire Radio Talk Show with Karl and Linda Bott, News
Talk 1400.
Debbie reported on upcoming appearances and invitations including Young Marines in Red Bluff on 2-7-09, Trinity
School District, Happy Camp Family Resource Center, Corning School District, Wyoming School Districts.
Upcoming fund
raisers were discussed including Shelby's Crab Feed at Big League Dreams on 2-13-09 and the Shasta County Deputy Sheriffs'
Association Golf Tournament on 5-8-09. A radio spot for the Crab Feed was played that will be on local radio 2-8 through
2-11. A robo dial system for local UPEC union members will be used to get the crab feed message out over the weekend of 2-7
and 2-8. A letter was sent to the Redding Greater Chamber of Commerce. Flyers were dropped off at local high schools on
2-6-09.
Wrist bands were discussed including cost estimates from Henry Bartolo of Suspenders Advertising. Young
persons present (teem committee) were tasked with a break out committee to discuss design and messages for wrist bands.
A "swirl" design that look like the tie dye shirts Shelby was fond of was selected as an initial color (green and
blue swirl on a white background). Messages were selected including the web site URL "www.shelbysrules.com" "Alcohol
+ Vomiting = 911" "Keep a Life, not a Secret".
Distribution and sale of wrist bands was discussed including
the idea of distribution the wrist bands at sober grad events.
The idea of the wrist bands representing a pledge to
call for medical assistance was discussed and discarded after input from the teen committee.
An idea to put a message
on M&M's and Jones Soda Water was presented and discussed. Consensus was to look into it.
Discussion
centered on how to get the alcohol poisoning message to freshman orientation at local; high schools.
Meeting was closed
at 12 noon, on schedule. The next meeting date was tentatively selected to be 2-28-09.
